This Privacy Policy applies to all information provided by you or otherwise collected from you by the Aquascape Paradise in any manner, including in person or through the mail, and online or through mobile applications or platforms.

Effective Date: May 4, 2016


The Aquascape Paradise (the "Aquascape," "we," or "us") is committed to respecting the privacy rights of our Guests—that is, our in-person and virtual visitors, members and donors. Our policy covers information we collect through the mail, over the phone, in person at the Aquascape or off site at Aquascape events and online through our websites (including through application programming interfaces), e-newsletters, e-books and mobile applications, (collectively, "Services"). We created this Privacy Policy (the "Policy") to give you confidence as you visit, join, donate, or use our Services and to demonstrate our commitment to fair information practices and the protection of privacy. We have designed our privacy policy to be easy to navigate and understand and to provide transparency into our practices and principles. With respect to our membership and fundraising practices, we adhere to Personal Data Protection Act 2010, which requires that we handle all information about our Members and Buyers with respect and with confidentiality to the extent provided by law. Members and Donors always have the opportunity for their names to be deleted from any lists that we may intend to share pursuant to this Policy.


We collect personal and anonymous information from our Guests and may use this information to create aggregate information. We may share information as further described in Section 3. The types of information we collect are described as follows ("Collected Information"):
  • Location Information. When Guests access the Services virtually, we have the ability to recognize Guests' domain names, IP addresses (the number assigned to computers and mobile devices on the internet) and general physical location. No personal information about you is revealed in this process. Your IP address is used to help identify your computer and your shopping cart and to gather broad demographic information about you.
  • Use, Viewing and Technical Information. The Services may also gather anonymous "traffic data" that does not personally identify you, such as which pages you visit, how you are accessing the Services (including the type of device and screen size), how long you use the Services, your preferred language, and the site you visited immediately before arriving at one of our websites. This anonymous information is used for marketing purposes, is shared with business partners and advertisers and is analyzed to help us improve the Services for our visitors.
  • Cookies. From time to time, we may use the standard "cookies" feature of major browser applications. This allows us to store a small piece of data on your computer about your use of the Services such as your password being remembered or Google Analytics Demographics and Interest Reporting. We use remarketing with Google Analytics to advertise online. Third-party vendors show our ads on sites across the internet. We, and third-party vendors (including, but not limited to, Google), use first-party cookies (e.g. Google Analytics cookie) and third-party cookies (e.g. DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our website to provide you with more relevant ads to your interest. Data about you from Google's Interest-based advertising or 3rd party audience data (such as age, gender and interests) may also be compiled together to allow us to view information about our audience in order to provide them with information pertinent to them. Although the cookies do not store any Personal Information you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Setting. We do not set or collect any personally identifiable information through cookies, nor do we employ any data capture mechanisms other than cookies. Cookies help us learn which areas of our Services are useful and which areas need improvement. We may use cookies to deliver content specific to your interests, keep track of your shopping cart or save your password so you don't have to re-enter it each time you access the Services. We also track our advertisements' online performance with cookies and tracking codes. Data is collected to determine which pages Guests visit and whether purchases are made after clicking on or being exposed to our advertisements. Tracking codes allow MBA to record the path a Guest takes in navigating between and among various components of the Services. Tracking codes do not automatically store themselves as files on Guests' computers or mobile devices. Cookies do automatically store themselves on Guests' computers and mobile devices, but you can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience may be diminished and some features may not work as they were intended.
  • Third-Party Cookies. Promotions or advertisements displayed through the Services may also use cookies. We do not have access to or control over information collected by outside advertisers. You may disable cookies by changing the settings on your browser.
  • Personal Information. In order for you to access certain services and information, make donations and purchases, we require you to provide us with certain information that personally identifies you ("Personal Information"). Personal Information may be provided via our virtual Services as well as in person or through the mail and includes the following categories of information:
    1. Contact Data (such as your name, mailing address and e-mail address), which you may provide when you create an account, supply your e-mail to us at a photobooth or subscribe to our e-mail newsletter. We may use your Contact Data to contact you regarding your purchase, donation or visit to the Aquascape, or your use of our websites or applications. We may also use your Contact Data to send you information or promotional materials about the Aquascape, our partners' products or services and to solicit donations or invite you to become a member of the Aquascape.
    2. Financial Data (such as your bank account or credit card number) which you provide when you make a purchase or donation through our sites or applications. We may use Financial Data you have provided to bill you for products and services you have requested.
    3. Demographic Data (such as your zip code, age and income). We may use your Demographic Data to customize and tailor your experience by displaying content that we think you might be interested in and according to your preferences.
    4. Other Data which you provide by communicating with us by e-mail, via social media sites, text message or other electronic means, by accessing the Services through a third-party site or service, by posting messages to any of our chat groups, bulletin boards or forums, or by completing online forms, surveys or contest entries through our Services.
  • Comments and Suggestions. We welcome your feedback and provide opportunities throughout the Services and at the Aquascape for you to submit comments and ideas, make suggestions, request information and to report problems. Even if you contact us through one of our forms through the Services, we cannot determine your e-mail address unless you include it in your response. We may wish to post your feedback and will do so anonymously, or will identify you by your first name, initials, or display name only, unless you specifically authorize otherwise. Please note that any suggestions or ideas you submit to us will become the property of the Aquascape and can be used by us for any purpose.
  • Surveys. If you choose to participate in one of our surveys, we may ask you for certain Demographic and other Personal Information. We do not share this information with others.
  • Interactive Programs. Our Services may contain interactive programs in which you can participate. Any information that you provide will be stored in our system and will not be shared with others.
  • E-mail Newsletter Subscription. If you choose to subscribe to our e-mail newsletter, we may use your e-mail address to display our advertising material on your Facebook or other social network News Feed or home page. Subscription to our e-mail newsletter is your consent to allow us hash (encrypt) your e-mail address for marketing purposes.


We may share certain categories of Collected Information we collect from you as follows:
  • Third-Party Affiliates and Other Tax Exempt Organization. From time to time we may share minimal Personal Information in the form of list of members with affiliated entities or other tax exempt organization with which we have on-going relationships. If you do not wish your Personal Information to be included in the lists we share with such third parties, simply elect to decline the sharing of such Personal Information with Affiliates or other Tax Exempt Organizations when you join or renew your membership or donation commitment or contact us directly.
  • Third-Party Advertisers. We share Demographic Data, Use, Viewing and Technical Information and Location Information with advertisers and other third parties, but only on an aggregate (i.e., non-personally identifiable) basis.
  • Third-Party Direct Marketers. We do not share your information with third-party direct marketers, unless you opt-in to such sharing. If you choose to "opt in" when submitting your Personal Information, we may share your Contact Data with other companies who may send you information about their products or services. If you do not want us to share your Personal Information with any third-party marketers, please do not select the "opt in" option when submitting your Personal Information, or e-mail us at Please note that we may still share certain information with third parties in order to perform certain services related to operation of the Services as described elsewhere in the Policy.
  • Third Parties Performing Services. We utilize outside businesses to perform certain services relating to our operation of the Services (such as website hosting, ticket sales, membership information management, pressroom, job board management, billing, fulfillment, e-mail hashing for marketing purposes and data storage and security). Those businesses include, but are not limited to, Gateway Ticketing Systems, Inc. and The Stelter Company. We share your Collected Information, including Contact and Financial Data, with those businesses only so that they may perform services relating to operation of our Services. We require those businesses to uphold the same standards of security and confidentiality that we have promised to you in this Policy, and they will only use your Personal Information to carry out their specific business obligations to the Aquascape. If you do not want us to share your Personal Information, including your Contact and Financial Data with our third-party service providers, please e-mail us at Please understand that such a request will likely limit your ability to take advantage of all of the features and services we offer.


We may disclose Personal Information if required to do so by law or legal process served on the Aquascape or its subsidiaries or affiliates, or in the good-faith belief that such action is necessary to (1) facilitate compliance with laws; (2) protect and defend the rights or property of the Aquascape or our Guests; or (3) act under exigent circumstances to protect the safety of the public or our Guests. We may disclose Financial Data if required to do so by law, including in compliance with legal process served on the Aquascape, its subsidiaries or affiliates.


  • Mailing Lists. If you subscribe to our e-newsletter, you may unsubscribe by clicking the link at the bottom of the e-mail and following the prompts. If you do not wish to receive mailings from us via U.S. Mail, you may request we remove you from our list by contacting us via e-mail at; or via mail: Aquascape Paradise Foundation, 886 Cannery Row Monterey, CA 93940.


You may choose to withhold your Personal Information from us. In such an event, you can still access and use many of the Services; however you will not be able to access and use those portions of the Services that require your Personal Information. If you wish to receive information and promotional material from us or from our partners, you may select the appropriate "opt in" option each time we ask you for Personal Information.


The Services have security measures designed to prevent the loss, misuse or alteration of information that we obtain from you. However, you should be careful about the personal information which you provide to us through the Services because we make no assurances about our ability to prevent any loss or expense to you or to any third-party arising out of any breach in our security measures. If you have established an Aquascape online account and become aware that your Guest name or password has been compromised, you must notify us immediately so that we may promptly take the appropriate measures to protect your Personal Information.


This Policy applies only to Services provided and administered by the Aquascape:,, and the Seafood Watch and Aquascape Paradise Mobile Applications. Any other websites, applications or platforms that you may be able to access through our Services may have data collection and use practices and policies that differ materially from this Policy. Please be sure to review third-party policies, as the Aquascape is not responsible for the privacy policies, if any, of such other services.


The Services may include or access interactive forums or third-party sites and services such as message boards, social media platforms, chat rooms and third-party websites and applications. The Services may also be accessible through or access third-party sites or platforms, such as social media sites. Please remember that any information that is disclosed in these areas may become public. You should exercise caution when deciding to disclose your personal information through public forums and should carefully review third-party privacy policies and terms and conditions, as we are not responsible for third-party sites or services.


If you have any questions about this Policy or our practices related to our Services, or if you would like to manage information in your online account or otherwise related to our Services, please contact us via e-mail at


This Policy is effective as of the date posted above. We reserve the right, at any time, to revise this Policy simply by posting a revised Policy and without any notice to you. Any such revision will be effective immediately upon posting. It is your responsibility to review this Policy from time to time to ensure that you continue to agree with all of its terms